The number of Italian companies operating in Ethiopia is expected to increase in the coming years, according to Riccardo Zucconi, the head of the Italian Trade Agency (ITA) in Ethiopia. Zucconi attributes this trend to Ethiopia's strong economic growth, strategic location in the Horn of Africa, and the expanding middle class market.

The rising Ethiopian middle class is a significant factor in the increasing interest from Italian companies. Zucconi believes that Italian businesses are well-positioned to meet the demand of this growing market. He cites the recent participation of Italian companies in international trade fairs in Ethiopia as a positive example of the growing interest from Italian businesses. He notes that these events provided Italian companies the opportunity to showcase their products and services to the Ethiopian market.

The Italian Trade Agency showed committment to working with Ethiopian partners to build a stronger and more prosperous relationship between the two countries. The ITA supports the business development of companies abroad and promotes foreign investment into the country.

Source (including image): Fana BC