Starwood Hotels and Resorts Worldwide, Inc declared that it would introduce its growing Four Points brand in Ethiopia with a new- build property developed by an Ethiopian company, Alemgenet Trade and Industries PLC, Walta Information Center reported.

The Four Points of Sheraton Addis Ababa is scheduled to open in the beginning of the year 2019. The hotel will be located on the main arterial avenue leading to Bole International Airport, a short walk from Meskel Square, a popular city landmark, and a quick drive to the United Nations and African Union Headquarters.

Mr. Michael Wale, President of Starwood Hotels and Resorts, Europe, Africa and Middle East, addressed that the opening of this hotel in Ethiopia would be a momentous addition to our swiftly expanding portfolio in the region. He then stated, “As home to Africa’s largest airline, Addis Ababa is a key hotel market and an ideal city for a brand that serves the modern, everyday traveler.”

Managing Director of Alemgenet Trade & Industries PLC, Mr. Alem Fitsum, stated that they were very pleased to have reached this milestone, and they look forward to working with Starwood to provide their guests the comfort and authentic service they have come to expect from the Four Points brand.

Mr. Neil George, Senior Vice President Acquisitions & Development, Starwood Hotels & Resorts, Africa & Middle East, added that the Four Points brand had the largest global pipeline in Starwood and accounted for almost 45 percent of all deals signed in the region last year. With four Points Hotels currently operating in Africa and five more in the pipeline, the brand is enjoying great interest and traction with developers across the continent.

Source: Walta Information Center