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Ten Day Belt General Trading PLC is established in 2000 with a vision to substitute imported pasta (long cut  and short cut pasta) with locally manufactured quality products. The company is located in the Dukem industrial zone, resting on 30,000m² land, some 30km from the capital Addis Ababa. Since its establishment, the company has been playing a key role in the agro-processing sector by manufacturing organic and healthy products of PRIMA flour, PRIMA pasta, PRIMA macaroni, and PRIMA biscuits. In doing so, we have employed more than 900 workers, and also created a market opportunity for wheat farmers. By establishing a quality-based production system, PRIMA food products now have a high market share in Ethiopia.

What Makes Prima’s Products Unique?

• Manufactured with high-quality inputs and the latest Italian technologies
• Every batch of inputs and production passes through laboratory test
• There are more than 7 shapes of macaroni and diverse flavors of biscuits
• For the convenience of our customers, we have packages of macaroni from 500gm up to 25kg

Distribution of Products

There are categories of customers according to the proximity of their location - customers within Addis Ababa, customers close to the city of Addis Ababa, and cutomers in the regions. We have built a reliable delivery system for all customers found in every direction of Ethiopia.

Lists of Our Clients

• Ministry of Defense College of Engineering
• Ministry of Defense Commissar and Clubs
• Alle Bejimila
• Hasset Jimla
• Addis Catering
• Allage Agricultural College
• Sellale University
• Allmart Supermarket
• Discount Supermarket
• Lomiyad Supermarket
• Friendship Supermarket
• Cooperative Unions
• Regional Agent Distributors
• Merkato Wholesale
• Door to door Distribution and many more

Social Responsibility

Ten Day Belt General Trading PLC is executing its social responsibility by working with governmental institutions, as well as non-governmental and religious institutions. The company is also continuously and strongly involved in supporting school feeding programs.

ADDRESS
Kality, around MIDROC
Addis Ababa, Ethiopia

CALL 
+251 11 2736021
+251 911 512215
+251 911 512213

EMAIL
yeabseraprima@gmail.com