Consumer Insight Partners with 251 Communications in Ethiopia
Ethiopia’s full service communications agency, 251 Communications, has teamed up with Consumer Insight, an African research agency. The two companies signed a memorandum of understanding on 21 March 2012 in Nairobi.
“It’s a win, win,” said Addis Alemayehou, CEO of 251. Speaking right after signing the deal, he went on to explain how both companies will benefit from the marriage. “This heralds a new era in consumer research in Ethiopia. We will greatly benefit from Consumer Insight’s African experience, while Consumer Insight will benefit from our local knowledge of our country”.
“Ethiopia,” says a visibly excited Ndirangu wa Maina, the MD of Consumer Insight, “is an understated giant. With its population of over 80 million people, it’s such a vast market that anyone who is serious about the region and Africa can’t afford to ignore any more.”
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